
Market segmentation strategy to reach your ideal customer
Many owners of online businesses come up with great ideas for their marketing strategies to ensure their website is being found in Google. They are keen to use all sorts of marketing tools, from emails and e-books to Facebook groups. But is your target audience actually on Facebook? Are your potential customers reading e-books and emails? Or would they rather watch an informative YouTube video? To sell your products and services, you need a really good picture of the customers you want to target. Market segmentation is a great technique to help you here.