Like any other industry, the healthcare sector is becoming increasingly competitive. Yet many medical institutions and clinics still have a website that is not optimized for search engines. This means that your offering of care and medical treatments on the website is not easily to be found on Google. This is why SEO for healthcare is important: use SEO techniques to improve your website to be more competitive.
Local SEO is an essential SEO strategy for businesses looking to reach customers in their local area. Best practices of local SEO solutions revolve around optimizing your online store or website for location-specific searches and proper use of Google My Business (GMB).
When building your local SEO strategy, it is important to leave no stone unturned. In this article, we offer you local SEO solutions that will help you make sure your website is easy to find for your target audience online.
SEO consists of more than 200 subtasks that aim to generate visitors and increase your ROI (Return On Investment). If you are new to SEO, it is important to get the basics right first. If your online business has already grown quite a bit and you want to increase your website ranking, reach and sales, then more SEO tasks are needed to achieve your goal. After all, your competitors won’t sit still.
How important local SEO is for SMBs is shown by the fact that the majority of people do a local search on their cell phones before visiting – often the same day – the physical store.
What should you look for when you perform a website audit for your web pages? Read about Yoast SEO, page structure, SEO texts and why it’s best not to deviate from your topic. That’s why we’re also going to talk about cannibalism.
Website owners who want to know how their site is performing online and whether web pages are getting read, search for data. You can get a great deal of information about your website from both Google Analytics and Google Search Console. But what is the difference between these two tools?
An SEO Audit gives you insight into the functioning of your website, how it looks on the back end and how it is ‘read’ by search engines. You will also learn where things are not going well when it comes to SEO tagging, page speed, duplicates, server codes, etc. With an audit, you’ll know where you can improve your site to present it to the server, to search engines, and to your audience in the most optimized form possible.
SEO is more than just putting a few keywords in the right places. Synonyms, localization, relevance, helpfulness of the web pages, your expertise and consistency also matter in determining whether your website has good quality content. Google examines over 200 factors of websites in order to determine how your web pages rank in Google.
Get more profit out of your business. Every entrepreneur and SMB owner wants that. Many business websites have low visits. Of course, the competition is enormous for websites with similar products and services. But even a niche product can often gain a better ranking on the Internet. Check out the 10 tips on how to make more profits with your online business.
How do I get more visitors to my webshop? is a question many entrepreneurs ask. Not only if you just started with an online store, but also the more experienced online entrepreneurs may get some inspiration from our 9 tips. Read how you can get more traffic to your ecommerce store.
Many owners of online businesses come up with great ideas for their marketing strategies to ensure their website is being found in Google. They are keen to use all sorts of marketing tools, from emails and e-books to Facebook groups. But is your target audience actually on Facebook? Are your potential customers reading e-books and emails? Or would they rather watch an informative YouTube video? To sell your products and services, you need a really good picture of the customers you want to target. Market segmentation is a great technique to help you here.
Going online with your business is the best step you can take right now. A few reasons: you are leaving money on the table if you don’t have a business website. People want to know if you are reliable and can meet their expectations. Without a website for your business, you have a very good chance that your potential customers will go to your competitor who does have their business online. You can better position yourself in the market, expand your services and provide better customer service.
With the ideal buyer persona, you can quickly determine whether a prospect meets your needs that will help you achieve your business goals. A customer profile also allows you to better tailor your product development, marketing, SEO strategies and service to your desired customers. Moreover, it is much more pleasant to work with the customers who really connect with your company and the way you operate. To have the ideal customer that you would like to go the extra mile for.
Have you ever noticed that most buyer persona descriptions are discriminatory? These fictional individuals aimed at the ideal customer for your business have a name, an image, and traits that you use to exclude large groups of people. People who could have been good customers of yours if you had approached them as your ideal customer. Read what’s wrong with existing buyer persona models and how to fix it.
