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SEO (Search Engine Optimizing)

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SEO for Healthcare: techniques your website needs - MarsConnects

SEO for Healthcare: techniques your website needs

Like any other industry, the healthcare sector is becoming increasingly competitive. Yet many medical institutions and clinics still have a website that is not optimized for search engines. This means that your offering of care and medical treatments on the website is not easily to be found on Google. This is why SEO for healthcare is important: use SEO techniques to improve your website to be more competitive.

Local SEO Solutions 2022 - Tips for Your Online Business - MarsConnects

Local SEO Solutions 2022 – Tips for Your Online Business

Local SEO is an essential SEO strategy for businesses looking to reach customers in their local area. Best practices of local SEO solutions revolve around optimizing your online store or website for location-specific searches and proper use of Google My Business (GMB).

When building your local SEO strategy, it is important to leave no stone unturned. In this article, we offer you local SEO solutions that will help you make sure your website is easy to find for your target audience online.

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Use SEO to increase your website ranking and traffic - MarsConnects

Use SEO to increase your website ranking and traffic​

SEO consists of more than 200 subtasks that aim to generate visitors and increase your ROI (Return On Investment). If you are new to SEO, it is important to get the basics right first. If your online business has already grown quite a bit and you want to increase your website ranking, reach and sales, then more SEO tasks are needed to achieve your goal. After all, your competitors won’t sit still.

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Difference Between Google Analytics & Google Search Console - MarsConnects

Difference Between Google Analytics & Google Search Console

Website owners who want to know how their site is performing online and whether web pages are getting read, search for data. You can get a great deal of information about your website from both Google Analytics and Google Search Console. But what is the difference between these two tools?

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SEO Audit for your website - MarsConnects

SEO Audit for your website

An SEO Audit gives you insight into the functioning of your website, how it looks on the back end and how it is ‘read’ by search engines. You will also learn where things are not going well when it comes to SEO tagging, page speed, duplicates, server codes, etc. With an audit, you’ll know where you can improve your site to present it to the server, to search engines, and to your audience in the most optimized form possible.

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What is SEO & How important are these techniques for websites? - MarsConnects

What is SEO & How important are these techniques for sites?

SEO is more than just putting a few keywords in the right places. Synonyms, localization, relevance, helpfulness of the web pages, your expertise and consistency also matter in determining whether your website has good quality content. Google examines over 200 factors of websites in order to determine how your web pages rank in Google.

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Make more profits with your online business: 10 tips - MarsConnects
e-Commerce

Make more profits with your online business: 10 tips

Get more profit out of your business. Every entrepreneur and SMB owner wants that. Many business websites have low visits. Of course, the competition is enormous for websites with similar products and services. But even a niche product can often gain a better ranking on the Internet. Check out the 10 tips on how to make more profits with your online business.

9 Tips to Get More Traffic to Your Ecommerce Store - MarsConnects
e-Commerce

9 Tips to Get More Traffic to Your Ecommerce Store

How do I get more visitors to my webshop? is a question many entrepreneurs ask. Not only if you just started with an online store, but also the more experienced online entrepreneurs may get some inspiration from our 9 tips. Read how you can get more traffic to your ecommerce store.

Market segmentation strategy to reach your ideal customer - MarsConnects
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Market segmentation strategy to reach your ideal customer

Many owners of online businesses come up with great ideas for their marketing strategies to ensure their website is being found in Google. They are keen to use all sorts of marketing tools, from emails and e-books to Facebook groups. But is your target audience actually on Facebook? Are your potential customers reading e-books and emails? Or would they rather watch an informative YouTube video? To sell your products and services, you need a really good picture of the customers you want to target. Market segmentation is a great technique to help you here.

Reasons to Take Your Business Online - MarsConnects
e-Commerce

Reasons to Take Your Business Online

Going online with your business is the best step you can take right now. A few reasons: you are leaving money on the table if you don’t have a business website. People want to know if you are reliable and can meet their expectations. Without a website for your business, you have a very good chance that your potential customers will go to your competitor who does have their business online. You can better position yourself in the market, expand your services and provide better customer service.

How to create an ideal buyer persona + example - MarsConnects
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How to create an ideal buyer persona + Example

With the ideal buyer persona, you can quickly determine whether a prospect meets your needs that will help you achieve your business goals. A customer profile also allows you to better tailor your product development, marketing, SEO strategies and service to your desired customers. Moreover, it is much more pleasant to work with the customers who really connect with your company and the way you operate. To have the ideal customer that you would like to go the extra mile for.

Buyer Personas that are discriminating- And what you can do about it - MarsConnects
Marketing

Buyer Personas that are Discriminating – And what you can do

Have you ever noticed that most buyer persona descriptions are discriminatory? These fictional individuals aimed at the ideal customer for your business have a name, an image, and traits that you use to exclude large groups of people. People who could have been good customers of yours if you had approached them as your ideal customer. Read what’s wrong with existing buyer persona models and how to fix it.