Make more profits with your online business: 10 tips

Get more profit out of your business. Every entrepreneur and SMB owner wants that. Many business websites have low visits. Of course, the competition is enormous for websites with similar products and services. But even a niche product can often gain a better ranking on the Internet. Check out the 10 tips on how to make more profits with your online business.

9 Tips to Get More Traffic to Your Ecommerce Store - MarsConnects

Make more profits with your online business: 10 tips

How can you get more profit from your online business?

 (Yes, that’s an open door.) If you’re getting few visits, or many, without generating more sales, then most likely there’s something wrong with your website or your marketing techniques. Maybe you have a beautiful website with great text and excellent on-page SEO, but still it might be flawed SEO-wise. For example, a website might be loading too slowly, you might be targeting the wrong audience, or your site might not be indexed by Google. You can conduct an audit on your website to find out what you need to improve in order to perform better. 

However, when it comes to the design or content of your website, follow the 10 tips we have compiled to improve your website. By implementing these tips, your site will be easier to be found on Google, will be more user-friendly, and it will bring you more customers.

10 Tips to improve your website

1. Use white space

Let’s start with a basic principle of graphic design: don’t use the entire page. The space around the content is just as important as the content itself. White space makes the site easier to read. In addition, according to research, it increases the user’s attention span by 20%. Mind that ‘white space’ isn’t about the color, but the blanc space on your pages – no matter the color.

2. Have a content marketing strategy in place

A content marketing strategy should be part of your business strategy. After all, your website is your means of generating profit. Often people choose a web design first and then they think about how they are going to fill it with content, and how this should attract visitors.

It is also important to think carefully about where you put what information on your site. A common problem is that many companies tend to put too much or too little information on their homepage. For example, the history of your company (no matter how interesting) does not belong on the homepage. For your potential customers, it is important that they can immediately see what products and/or services you offer and how you can help them. Concentrate on this when you start working on your homepage.

Good website design starts with a well defined strategy. Determine what you want to achieve with your website and what your target audience looks like. Then focus your content on this goal. Also think about how you ensure that your website remains attractive to returning customers. Create a content marketing plan for this purpose.

3. Get your website mobile-friendly

Since 2021 Google is concentrating on mobile friendly websites first. This is a very important fact if you want to rank in the Google. So make sure your website displays properly on mobiles and is easy to use. For example, pay attention to the distance between the buttons that allow visitors to take an action. In addition, the speed of your site loading is also of great importance for mobile phones. You can check this out by using Google Lighthouse.

4. Use the right call-to-action (CTAs)

Some website owners think that using many CTAs sells better. However, the proper use of call-to-actions is based on a thoughtful strategy. You don’t want to drive people away by using numerous annoying “Click here!” buttons. Those kinds of buttons don’t generate user interaction.

CTAs should emphasize the value of what you have to offer. With “buy now!” or “click here” you won’t get more profit from your business. Instead, you’d be better off engaging your website visitors with “sign up for the latest news” or “click here to get 10% off.” Also, make sure your buttons look attractive. By testing different options, you will find out what works for your target audience and what not.

5. Use (the right) images

High quality images are a powerful way to get your visitors interested in reading your texts. It is best if you have a good camera and take pictures yourself. However, not everyone is a photographer.

Lately it’s a fad on the internet to say you shouldn’t use stock photos. We don’t think it’s wrong at all to use a few stock photos that are of good quality and relevant to the content of your site. However, we agree that free stock photos make your site look cheap. There’s not that much choice in good, free photos, so you find them all over the place on the Internet. To have quality content and images, know that you won’t make a profit out of your business without investing.

Also, make sure your images are optimized for SEO (MB’s/kb’s and Alt tags) so they show up on the Google image search page.

Mind that you don’t need images to rank in Google, but you’ll need at least 1 in order to attract people and get it on the Google search page for images.

6. Have a 404 page with content

No matter how careful you are with the content of your website, it is always possible that one or more links do not work (anymore). A 404 page can help your audience to get to the pages you want them to go to. Give your site visitors clarity about why they landed on a 404 page and put a number of links from your site to pages that are relevant.

7. Publish meaningful content

Your content should add value to your readers. You provide information they are looking for. So don’t let them leave your website without answering the questions they might have.

Readability can be improved by using structures: headline, paragraph, white space, and links. This is not only important for your users, but also for search engines to interpret the content of your web pages and value them for the rankings. Of course, add the right keywords and the HTML tags (H1, H2, p, etc.) to ensure the texts are SEO-friendly.

8. Link your site to social media

For users who want to share content on Facebook, Twitter, LinkedIn or other platforms, add social media buttons linked to these platforms. This is a good opportunity to get more traffic and generate customers, which will help you to increase the profitability of your business.

9. Provide different types of content

In order to attract the largest possible audience to your website, use different content formats. Use videos, blog posts, infographics, podcasts and/or e-books to share information that will benefit your audience. Publishing such content can also result in pages from your site being shared more often on other websites, which increases your reach and gets you backlinks. Google also values this technique positively in its rankings.

10. Security

The security of a site is often overlooked. It is difficult to prevent your site from being hacked for 100%. At least you can make it harder to be a victim of ransom malware. Install updates to your website platform and plugins as soon as you get notified. Delete everything you don’t use (including old, unused themes in WordPress and plugins), and choose a strong password that you don’t share with each and everyone.

Additional tip to get more profit with your business

People are attracted to authentic companies. That’s why many companies hire an SEO marketing agency (as contradictory as this may sound). You want your business to stand out from your competitors. With your own style and an SEO-proof website, you can achieve that.

With these 10 tips, you’ll get more visits and you’ll be able to earn more profit from your business. Remember that improving your website is an ongoing action. It is never finished. Especially if you also want your site to rank highly in Google.

Read our article “9 Tips to get more traffic to your Ecommerce Store“.

For the above and many other important SEO tasks, you can also hire us. We are specialized in optimizing websites that can compete and is profitable. Contact us to discuss the possibilities.

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