Marketing

Pull marketing is used for inbound marketing strategies. Based on pull strategy, your online marketing efforts have a solid foundation for getting your ideal (returning) customers. Read when you use pull marketing and when it is smart to use push marketing. We also give you some examples of pull strategies that you can use in your marketing campaigns.

Inbound marketing is also called ‘warm leads marketing’. This method makes your business attractive to customers. Outbound marketing uses push marketing strategies and focuses on the actions to sell products or services.

What is Marketing and what’s its purpose? Learn how to promote your business in order to generate revenue.

Many owners of online businesses come up with great ideas for their marketing strategies to ensure their website is being found in Google. They are keen to use all sorts of marketing tools, from emails and e-books to Facebook groups. But is your target audience actually on Facebook? Are your potential customers reading e-books and emails? Or would they rather watch an informative YouTube video? To sell your products and services, you need a really good picture of the customers you want to target. Market segmentation is a great technique to help you here.

With the ideal buyer persona, you can quickly determine whether a prospect meets your needs that will help you achieve your business goals. A customer profile also allows you to better tailor your product development, marketing, SEO strategies and service to your desired customers. Moreover, it is much more pleasant to work with the customers who really connect with your company and the way you operate. To have the ideal customer that you would like to go the extra mile for.

Have you ever noticed that most buyer persona descriptions are discriminatory? These fictional individuals aimed at the ideal customer for your business have a name, an image, and traits that you use to exclude large groups of people. People who could have been good customers of yours if you had approached them as your ideal customer. Read what’s wrong with existing buyer persona models and how to fix it.

Some marketers say guest blogging is a waste of time. Others believe it is an essential part of a marketing strategy. The first group is right: it is a waste of time if the goal is getting backlinks.

Link building is an important part of SEO. Especially in competitive industries, you want to generate organic traffic through search engines to your website. A site with strong SEO construction, good on-page SEO, high-quality content and an excellent user experience can generate more organic traffic with good backlinks.

How do you get someone to press a button? A digital marketing company pays a lot of attention to the Call To Action (CTA) – button. Having such a button seems so simple that many website owners don’t spend any time on it at all. But it is one of the most important parts of your marketing campaigns. On your website, in your web shop, your email campaigns and your ads. That CTA button is important for your Click Through Rate (CTR), or click through rate.