What is SEO & How important are these techniques?

Using SEO gets your web pages to the attention of your potential customers. With sound SEO techniques, you can reach your ideal customers and generate more organic traffic on your website.

What is SEO & How important are these techniques for websites? - MarsConnects

What is SEO

SEO is more than having the right keywords

SEO is more than just putting a few keywords in the right places. Synonyms, localization, relevance, helpfulness of the web pages, your expertise and consistency also matter in determining whether your website has good quality content. Google examines over 200 factors of websites in order to determine how your web pages rank in Google.

In addition to the relevancy of the keywords and the website content, there are factors that weigh in on the visibility of your site. A few of these factors:


Can a search engine crawl your entire website? Are there pages you have set to ‘noindex’ that should be discovered? Are you using ‘nofollow’ for links that are relevant? Is your robots.txt correctly filled in?

Some of these questions seem easy to answer, but we’ve had a few occasions where the robots.txt was filled with the wrong code that resulted in none of the web pages being searchable. How hard the owners of these websites were trying to get more visitors: one such error resulted in not showing their site on Google.

Mobile friendly

Is your website mobile-friendly? Most people search for information about a product or service using their cell phone. Google therefore weighs the performance of your site on a mobile phone, more heavily than on a desktop or laptop. This means that if your site is not mobile-friendly (also called “responsive”), you will automatically rank lower in Google. It’s a good idea to design your website for mobiles differently than for laptops.

Loading speed of your web pages, search intent of potential customers, featured snippets, local SEO – very important for SMBs, content type, content format, missing information (aka: opportunities), backlinks, alt tags, canonicals, trustworthiness, and more are all part of SEO.

Your website won't be at #1 in Google in a few days

Keep in mind that you won’t have a webpage that is on the first page of Google Search in a matter of days. Depending on the amount of work we do to get your site’s SEO right, and the quantity and quality of your content, this can take somewhere between 1 and 6 months. If you publish good, relevant and SEO-proof content on a weekly basis, and make sure you keep your social media platforms up to date, as well as provide customer-friendly services, then that’s a good start!

SEO is not a one-time deal

A quick SEO to score in the top 3 of Google within a few weeks with your new site is nearly impossible. SEO is a strategy that needs to be executed in the right way and it has to be maintained.

Google’s algorithms are changing regularly, which can cause your website to score much lower in Google Search. Also, people’s interests and the keywords they use are not set in stone. Moreover, your competitors are not sitting still either. You have to keep developing your site and working with the new requirements.

This is why the process of crawling, researching and implementing the recommendations that result from a SEO Audit needs to be redone approximately every three to six months. For high ranking websites with tough competition, this may be conducted monthly – along with closely monitored stats and loads of great website content of outstanding quality.

Show that you are an authority in your field

By ensuring that your web pages are SEO-proof, you demonstrate to search engines that your content is the best outcome for specific services or articles people are looking for.

Search engine optimization (SEO) based on facts

All search engines have the same goal: to show the best, most relevant results to their users.

We don’t take something for grandted just because everyone says so. Our SEO strategies are based on knowledge, solid research and up-to-date information on SEO requirements by Google.

MarsConnects is also Google Analytics IQ and Inbound Marketing certified. Having this knowledge is helpful in implementing SEO marketing in a strategic way.

We want you to succeed with your business and that can only happen if the foundation of your website or webshop is in place and if there is a strategy to achieve your goals. As an experienced SEO company, we analyze every aspect of your business, website, potential customers and your competition before establishing a strategy. Our SEO strategies are based on data that is demonstrable. This way, we know exactly which approaches will produce the best possible results for you.

Custom SEO services

You can also opt to outsource some of the SEO tasks and carry out the rest yourself. For example, we can perform an SEO audit, so you know exactly what you need to do to improve your website. If you want to know which keywords are most relevant for your website or webshop, we can conduct a SEO research. We will then provide you with a list of the best keywords and questions that people ask about your service or product, allowing you to capitalize on them.

If your site has been online for a while and you are ranking reasonably well in Google, we can help you to maintain or improve your position. With a comprehensive audit to optimize your web pages, keyword research, competitor analysis and a marketing plan, we can work together on a strategic approach to increase your organic traffic and get more of the ideal customers.

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